Buy Sell Source Trade
We believe buying a pre-owned watch should be straightforward, transparent and enjoyable
Avera Trading Company grew from a long-standing appreciation for fine watches and a belief that buying a pre-owned timepiece should feel straightforward, personal and trustworthy.
What began as a personal interest developed into a deeper study of watches, their history and the market surrounding them. That passion eventually became Avera Trading Company—a business focused on helping clients buy, sell, source and trade luxury timepieces with confidence.
Every watch we offer is carefully selected and represented honestly. We provide clear information about its condition, history and presentation, and we welcome questions, additional photograph requests and video requests. Our goal is not simply to complete a transaction, but to give each client the information and personal attention needed to make a comfortable, informed decision.
Meet the Founder
Avera Trading Company was founded by Steve Miceli, a longtime business owner whose personal interest in watches developed into a passion for learning, collecting, and ultimately helping others buy and sell luxury timepieces.
Steve brings the same approach to Avera Trading Company that has guided his other businesses: be straightforward, communicate clearly, and treat people the way you would want to be treated. Every watch is carefully considered, honestly represented, and backed by a commitment to making the transaction as comfortable and transparent as possible.
Whether you're purchasing your first luxury watch, adding to a collection, selling or trading a piece, or searching for something specific, you'll work directly with Steve throughout the process.
